Russia's new tourist identity inspired by avant-garde art

"Russia" surrounded by bright geometric shapes

How do you sum up the world's largest country in a piece of branding? That was the challenge faced by Russia's tourist board, which wanted a new identity that would draw travellers and tourists to the country. Its solution, inspired by suprematist art, was a geometric design that could swap out different elements.

Accompanied by the slogan "the whole world within Russia", the new Russian tourism logo depicts Russia with a group of 10 brightly coloured shapes that represent different regions in the country.

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.