5 best and worst brand identities of 2017

Mozilla logos in use

Is it really 2018 already? It seems like only yesterday we were looking forwards to all of the opportunities and design trends that 2017 had to offer. In a year that will be remembered in terms of design for its retro fonts and advances in VR, there were also plenty of rebrands and new logos to enjoy.

One person who knows all about branding is Armin Vit, the design doyen over at Brand New. Popular for his coverage of all the latest brand identity work, Vit recently compiled a retrospective of the best and worst branding efforts of 2017. We've rounded up five of the best and five of the worst entries from his review below, but for the full list be sure to head over to his site.

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.