This 'agency' has rebranded branding and it's hilarious

Have you ever thought that branding itself is due a rebrand? You're not alone. David Barnes, managing editor at Packt and "founder, creative director, and #thoughtleader of DRB Brands" has felt the need to shake up the branding industry's branding, as revealed in a recent post on Medium.

We won't spoil the surprise too much – the process he outlines is a brilliantly tongue-in-cheek reflection of the design industry – but here is the outcome of DRB's rebranding of branding.

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Craig Stewart

Craig Stewart is a writer, SEO strategist and content marketer, and is a former editor of Creative Bloq. Craig has written about design, typography, tech and football for publications including Creative Bloq, T3, FourFourTwo and DSG, and he has written a book on motoring for Haynes. When he's not writing, you'll usually find Craig under his old car learning about DIY repairs the hard way.