Can you spot the hidden image in the Tostitos logo?

There are few things more satisfying than a well-made logo, and especially when that logo contains a clever surprise that conveys a brand's story. Coming to our attention most recently is the Tostitos logo, which contains a brilliant piece of chip-themed imagery.

Tostitos may be more well known in the US, while across the pond in the UK, the brand's sibling Doritos (which comes with its own clever logo) is more familiar. But we wonder how many chip-consumers in either country have noticed the hidden-in-plain-sight image in the Tostitos logo. It's a neat piece of design we can't believe we haven't yet noticed, and a contender for our pick of the best logos.

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Georgia Coggan
Editor

Georgia has worked on Creative Bloq since 2018, and has been the site's Editor since 2023. With a specialism in branding and design, Georgia is also Programme Director of CB's award scheme – the Brand Impact Awards. As well as immersing herself with the industry through attending events like Adobe Max and the D&AD Awards and steering the site's content streams, Georgia has an eye on new commercial opportunities and ensuring they reflect the needs and interests of creatives.