Twitter tests request for users to actually read articles before sharing
Now there's a novel concept.
Whether you use it for work, entertainment or to shout about things from inside the White House, there's no denying that Twitter can be a quite a fiery place. The social media platform has recently been doubling down on the spread of misinformation and now, in an attempt to promote informed discussion, Twitter is testing a new prompt asking if users really want to share an article they haven't actually read yet.
It's easy for articles to go viral on Twitter based on their headline alone, and while you'd hope most users actually read what they share, time is of the essence when there's an argument to be won (especially in 280 characters). If this tweak does help curb misinformation, perhaps it could finally nudge Twitter into our list of the best social media platforms for artists and designers.
Sharing an article can spark conversation, so you may want to read it before you Tweet it.To help promote informed discussion, we're testing a new prompt on Android –– when you Retweet an article that you haven't opened on Twitter, we may ask if you'd like to open it first.June 10, 2020
There are some limitations to the feature. Not only is it currently being tested exclusively on Android, but it can also only detect when an article has been opened within Twitter itself. This has already proved a point of contention for some users carrying multiple devices, or those (we assume there are still a few) who don't find all of their news on Twitter:
I don’t have either my NYT or my WaPo subscriptions tied into my Twitter account. I read my newspapers on a different device and have no interest in changing that. Just because I haven’t opened an article on Twitter does NOT mean I haven’t read it.June 10, 2020
One parody news website has found an amusing way to prove Twitter's point. The Science Post published an article with the headline: 70% of Facebook users only read the headline of science stories before commenting. It has currently been shared almost 130,000 times – despite the article itself being made up entirely of filler 'lorem ipsum' text.
As you might expect (this is Twitter after all), the response to the feature has been heated. Those who disapprove have accused the social media platform of "playing God" and treating its users "like toddlers". Others have welcomed the proposal, calling it a "great initiative" and a "superb concept". Twitter's product lead Kayvon Beykpour expanded on the rationale behind the idea:
It's easy for links/articles to go viral on Twitter. This can be powerful but sometimes dangerous, especially if people haven't read the content they're spreading. This feature (on Android for now) encourages people to read a linked article prior to Retweeting it. https://t.co/qdYZ8w9e27June 10, 2020
Time will tell whether the feature will make it beyond Android testing. In the meantime, now that you've reached the end of this article, feel free to share it on Twitter. You could even use one of our favourite social media schedulers, if you're busy.
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Daniel John is Design Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.