UK Parliament reveals new digital-friendly brand identity

The first visual identity for the Houses of Parliament was unveiled earlier this week. As with all political matters, the news, in particular the logo design (above), has been met with a divided reaction.

Created in collaboration between the House of Commons and the House of Lords with brand and digital design studio SomeOne, the new identity aims to make UK Parliament (as it's now referred to as a brand) fit for purpose on digital platforms.

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.