It burns! Vampire posters catch fire in the sun

New American television series, The Passage, found a brilliant way to promote its premiere in Brazil. The show, which sees scientists battling against genetically altered vampires, is the latest in a long line of fiction centred around the folklore monsters. But with its combustible posters, the show has proven that there's still plenty of ways to drum up interest in the famous blood-suckers.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.