The logo lawyers have awoken. It's the only possible explanation for the amount of logo-based disputes we've seen over the past few days, with everyone from Kanye to Chanel doing battle over a similar symbol. This week, we've seen it all – from logos that look nothing alike to 'how the hell did they think they could get away with that?'
First we saw Amazon go after a charity shop in Malvern over its 'smile' logo (and, if we're honest, we'd say the tech giant had a point). Then Chanel got angry at Huawei over its supposedly similar new design. Huawei said the logos were unlikely to be mistaken (and, if we're honest, we'd say the tech giant had a point).
Then good old Kanye found himself in hot water with Walmart, who claimed that a new logo for his Yeezy brand resembled its own too closely. We're with Kanye on this one.
Oh, and Amazon also found itself on the receiving end of a claim (two disputes in one week – well done, Amazon). ADT got annoyed about the octagonal logo for Amazon's smart home company, Ring. It's fair to say there were a lot of sides to this story (ha!).
Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.
