Noir-style netherworld promotes cognac brand

Sit back and enjoy the ride as you explore NeverStopNeverSettle (opens in new tab), a fabulously noir-styled slice of web interactivity made by New York based agency Droga5 (opens in new tab) to promote Hennessy’s famous cognac.

An immersive journey down an infinite rabbit hole leads to a world of inspiration from Manny Pacquiao, Erykah Badu and Martin Scorsese, helping users answer for themselves, "What's Your Wild Rabbit?".

Its conceit is based on the aforementioned rabbit, common in cognac but apparently rarely sighted, being a "creature that lives in people’s minds", driving them "from one success to another".

The site takes a look at what drives you and boldly claims to be about you, your dreams and why you should "never stop and never settle" when attempting to reach them.

These mawkish sentiments may well have you reaching for the nearest bottle - but clearly that’s okay provided it’s a bottle of Hennessy.

This showcase was originally published in .net magazine (opens in new tab) issue 235.

Now read these!

  • The art of print ads (opens in new tab): 50 stunning examples
  • Top examples of JavaScript (opens in new tab)
  • Great examples of HTML5 (opens in new tab)

Have you seen a great use of audio and video in a website? Tell us about it in the comments below!

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of six full-time members of staff: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, and Staff Writer Amelia Bamsey, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.