It's imperative that the packaging for a new venture must reflect the attitude and ethos of the product itself. Here, Copenhagen design studio Bessermachen (opens in new tab) created this frankly beautiful branding and packaging design to reflect the handmade aesthetic of the caramel producing Karamelleriet (opens in new tab).
Creating an entirely new visual identity that contains everything from the logo to packaging to display and flyers, Karamelleriet has achieved an expression that is the caramel production worthy.
Working in close collaboration with Karamelleriet, Bessermachen were inspired by the contrasting curves and the simple and elegant expression the finished caramel has. The result is an output of inspirational typography and gorgeous pastel colour themes.
See more work from Bessermachen (opens in new tab) over on their website.
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