38 standout packaging designs

31. Topography of America State Magnets

Packaging Design

This design was inspired by a jigsaw

This stunning example of packaging design was created through a collaboration between Mette Hornung of Bureau of Betterment and Greg Jones of Fifty-Four Forty. The packaging design was inspired by the jigsaw used to assemble each state, with a piece of charcoal coloured chipboard sandwiched between layers of thick cardboard.

To highlight each state's unique attributes, a small pamphlet with state facts was created with images and notable geographic landmarks.

32. Poilu paintbrushes

Packaging Design

Some paintbrushes have been dyed to create a 'beard'

This excellent example of packaging design comes from Simon Laliberté and offers the function of assembling two paintbrushes together with only one cardboard piece, which is printed on both sides.

The natural hairs of some paintbrushes have been dyed to give the illusion of the moustache and beard combos. The font at the top of the handle is also noteworthy.

33. TeaPee

Packaging Design

Tear away the pattern to reveal your teabag

Canadian art director Sophie Pépin drew inspiration from the roots of the Native American nomadic lifestyle for this tea packaging design she calls North American Teapee. The Native American patterns that are placed around the packaging are cleverly torn away to reveal the teabags themselves.

34. Mighty Nuts

Maija Rozenfelde focused on user experience and function

This incredible pistachio packaging design was created by student Maija Rozenfelde, when she was still completing her degree in packaging design at Pratt Institute. 

She says of the design: "A crucial part of the thought process was to focus on user experience and second function of the package. The main intention was to create graphics that depict the crunchiness of pistachios, that’s where the hand-made type treatment comes in."

35. Helvetimart

packaging design: anagrama

Switzerland's regional flags provided the inspiration for these food packaging designs

Helvetimart is a Swiss shop that sells specialty food products. For its packaging design, branding heavyweight Anagrama took inspiration from the regional flags of the country's 26 sovereign states.

"We simplified these flags to create a homogeneous language, using representative elements and colours to develop the labels for the brand’s products and the signage within the store to ease its navigation," the agency explains.

36. The Great Bonza

packaging design: The Great Bonza

This packaging design is as eccentric as the wine brand itself

When designing the packaging for this Australian wine, Swedish advertising agency United Power wanted to create something cheerful and retro, that also related to the product's heritage.

"We thought: since the wine is powerful in flavour, and The Great Bonza is a quirky name for a wine – why not use a quirky Australian circus?" says the agency. "The design is playful with a nod to the classic image of the boxing kangaroo. We chose happy and bright colours that are perhaps a little unexpected in the context." 

37. Utopick Chocolates

chocolate packaging design

Origami is the theme running throughout this chocolate packaging

Based in Valencia, Spain, Lavernia & Cienfuegos is a multidisciplinary design studio specialising in graphic, product and packaging design. When master chocolatier Paco Llopis required a new design and packaging for his products, the team pulled out all the stops. Llopis already had an icon: a ship, to represent the spirit of adventure and hint at the long journey cocoa pods must make to reach the chocolatier.

Lavernia & Cienfuegos opted for an origami version of the ship, a decision that led the theme for the rest of the packaging design. "Utopick package their batches by hand so we created a unique way of folding the paper to wrap the bars," explains the team. "The paper folds to create two triangles on the front of the design, each with their own colour and texture, personalising every bar."

38. Görtz 17: Shoelace Box

Packaging design:

Reinventing the shopping bag

Claiming to be the first recyclable shoe bag, which is also 100 per cent biodegradable, this bag from design agency thjink screams innovation. This Görtz bag changes the idea of the shopping bag by getting rid of the awkward plastic handle, introducing tough and stylish shoelaces and replicating the colours of Görtz 17 converse shoes. Best of all, you get a pair of free laces.

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