Why minimalist movie posters miss the point

It started off so well. These things often do. I think we're all in agreement that the majority of film posters one sees around are, let's be honest, dross. Some riff on the well-trodden formula of a piece of slick, extruded 3D typography (extra points if it glows, is made of metal, or both) or distressed, faux-letterpress type over (choose one): image of face in shadow, two people standing back-to-back, guy looking moodily back over his shoulder. You know the ones.

My favourite is when they add a shadow to the distressed type, like it's been printed on something transparent and floating above the image – very nice. Tagline. Production logos. Small print. Sold.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.