Skip to main content

Intense posters evoke the classical music experience

Barbican posters

Beautiful execution for the Barbican's new poster campaign

Advertising campaigns need to do many things. The need to grab attention often fights with the urge to produce something unique and creative. But here's a great example of the two going hand in hand.

London cultural centre The Barbican (opens in new tab) asked the team at Firedog (opens in new tab) to convey the emotional experience of attending a classical music concert at the venue and the results are beautiful.

"We came up with the 'Dreamscape' - a series of landscapes reflecting the intensely diverse imaginative and emotive reactions upon listening to classical music," the agency explains. "It encompasses the notion that when we listen to music, our imagination continually flits from one image to the next".

The images showcase jarring, urban structures with softer, natural landscapes. While the images retain soft hues of brown, lilac and light blue, each reveals the use of dense materials such as concrete or steel to offset this contrast.

Barbican posters

Barbican posters

Barbican posters

Barbican posters

Barbican posters

Find out more about the campaign over on Firedog (opens in new tab).

Like this? Read these!

What do you think of this campaign? Let us know in the comments box below!

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of six full-time members of staff: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, and Staff Writer Amelia Bamsey, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.