How typography can give your brand personality

In today's hyperconnected world, we exchange more words than ever before. And the proliferation of channels through which we communicate means our devices are often flooded with information.

But for brands, there's much more to these words than just the message they convey. As consumers increasingly look to each other for inspiration and guidance – through the likes of social media, blogs, vlogs and reviews – brands also need to become more communicative, hands-on and human, with their own distinct personality.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Rodney is a senior partner in design at leading global branding consultancy Lippincott.