We've seen many weird and wonderful uses for Helvetica (opens in new tab) over the years, but here's some packaging design (opens in new tab) that really tickles our typography-obsessed fancy.
Madrid web design studio Wild Wild Web (opens in new tab) has teamed up with Spanish wine merchants Vinorama (opens in new tab) to create what they call their "tribute to the queen of the typefaces", Helvetica Wine.
Making a beautiful case for the power of screen printing (opens in new tab), 1,300 limited edition bottles were produced of the 'Sans-Serif Wine', and we especially love the attention to detail in the packaging, which carries through from the label to the corks.
Have you spotted a great use of packaging design? Let us know in the comments below!