Madrid web design studio Wild Wild Web has teamed up with Spanish wine merchants Vinorama to create what they call their "tribute to the queen of the typefaces", Helvetica Wine.
Making a beautiful case for the power of screen printing, 1,300 limited edition bottles were produced of the 'Sans-Serif Wine', and we especially love the attention to detail in the packaging, which carries through from the label to the corks.
Have you spotted a great use of packaging design? Let us know in the comments below!
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Tom May is an award-winning journalist and editor specialising in design, photography and technology. Author of the Amazon #1 bestseller Great TED Talks: Creativity, published by Pavilion Books, Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine. Today, he is a regular contributor to Creative Bloq and its sister sites Digital Camera World, T3.com and Tech Radar. He also writes for Creative Boom and works on content marketing projects.