Madrid web design studio Wild Wild Web has teamed up with Spanish wine merchants Vinorama to create what they call their "tribute to the queen of the typefaces", Helvetica Wine.
Making a beautiful case for the power of screen printing, 1,300 limited edition bottles were produced of the 'Sans-Serif Wine', and we especially love the attention to detail in the packaging, which carries through from the label to the corks.
Have you spotted a great use of packaging design? Let us know in the comments below!
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Tom May is an award-winning journalist specialising in art, design, photography and technology. His latest book, The 50 Greatest Designers (Arcturus Publishing), was published this June. He's also author of Great TED Talks: Creativity (Pavilion Books). Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine.
