Agape Soul TV (opens in new tab) (ASTV) is a new web video channel based in Maryland showcasing hip hop, pop, neo soul and alternative rock with a Christian influence. When the channel started a new web video series called indie_atmosphere, they wanted a slick introduction to tie all the different videos together.
Type in motion
Wyoming guitarist Trevor Cochrene (opens in new tab) composed a guitar riff and then documentary maker N. Johnson (opens in new tab) filmed him playing it on both guitar and djembe (a type of African drum).
Says Johnson: "I added a little motion tracking typography and some other effects, and here you have it." The effect is subtle - so subtle you almost don't notice it's a visual effect, and all the more effective for it.