Sweet ident for indie rock show

By Creative Bloq Staff
published

Check out the subtle but effective use of motion tracking typography on this web video ident for an indie rock show.

Agape Soul TV (opens in new tab) (ASTV) is a new web video channel based in Maryland showcasing hip hop, pop, neo soul and alternative rock with a Christian influence. When the channel started a new web video series called indie_atmosphere, they wanted a slick introduction to tie all the different videos together.

Type in motion

Wyoming guitarist Trevor Cochrene (opens in new tab) composed a guitar riff and then documentary maker N. Johnson (opens in new tab) filmed him playing it on both guitar and djembe (a type of African drum).

Says Johnson: "I added a little motion tracking typography and some other effects, and here you have it." The effect is subtle - so subtle you almost don't notice it's a visual effect, and all the more effective for it.

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Creative Bloq Staff

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of six full-time members of staff: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, and Staff Writer Amelia Bamsey, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq. 

Topics
Typography

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