20 top uses of typography in a logotype

Creating a logo design that sums up a brand can be an extraordinarily challenging task for even the most accomplished creative director or graphic designer. Capturing the personality, style and essence of the company is something that's very difficult to do when you've only got a small canvas to work with.

Fortunately, there are a lot of different methods and techniques that you can apply to influence the style of a logotype, from the colour palette and visual imagery that you choose, to the typeface, white space – and even the negative space – that you use.

Talking type

The typeface, in particular, that you use has a huge bearing on the personality of the logo design. Easy to read, tall, serif fonts can give the impression of professionalism and elegance while a rounded, curvier typeface can lend the idea that the brand is friendly, fun and perhaps a bit less serious.

Below is a collection of beautifully designed logotype examples, which all use typography effectively to give some insight into the style and personality of the company behind the logo design.