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20 top uses of typography in a logotype

Creating a logo design (opens in new tab) that sums up a brand can be an extraordinarily challenging task for even the most accomplished creative director (opens in new tab) or graphic designer. Capturing the personality, style and essence of the company is something that's very difficult to do when you've only got a small canvas to work with.

Fortunately, there are a lot of different methods and techniques that you can apply to influence the style of a logotype, from the colour palette and visual imagery that you choose, to the typeface, white space – and even the negative space – that you use.

Talking type

The typeface, in particular, that you use has a huge bearing on the personality of the logo design. Easy to read, tall, serif fonts can give the impression of professionalism and elegance while a rounded, curvier typeface can lend the idea that the brand is friendly, fun and perhaps a bit less serious.

Below is a collection of beautifully designed logotype examples, which all use typography effectively to give some insight into the style and personality of the company behind the logo design.

01. Zookcity

Logotype: Zookcity


02. Red Dirt Road

Logotype: Red Dirt Road


03. Fresh

Logotype: Fresh


04. Alsoa

Logotype: Alsoa


05. Pixel Union

Logotype: Pixel Union


06. Finio

Logotype: Finio


07. Unreel

Logotype: Unreel


08. Established 89

Logotype: Established 89


09. Turn It Up

Logotype: Turn It Up


10. Zeitgeist

Logotype: Zeitgeist


11. Plexus Puzzles

Logotype: Plexus Puzzles


12. TurnLeft

Logotype: TurnLeft


13. Hook & Irons

Logotype: Hook & Irons


14. Deahla

Logotype: Deahla


15. Snapguide

Logotype: Snapguide


16. Layer Cake

Logotype: Layer Cake


17. Young Guns Brewing Company

Logotype: Young Guns Brewing Company


18. Negative

Logotype: Negative


19. Spool

Logotype: Spool


20. Kiski

Logotype: Kiski


Words: Alex Black

Alex Black writes for printing experts Print Express (opens in new tab). In his spare time he studies graphic and web design, and is learning to code.

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