20 top uses of typography in a logotype

Creating a logo design that sums up a brand can be an extraordinarily challenging task for even the most accomplished creative director or graphic designer. Capturing the personality, style and essence of the company is something that's very difficult to do when you've only got a small canvas to work with.

Fortunately, there are a lot of different methods and techniques that you can apply to influence the style of a logotype, from the colour palette and visual imagery that you choose, to the typeface, white space – and even the negative space – that you use.

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The Creative Bloq team is made up of a group of art and design enthusiasts, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson, Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The ImagineFX magazine team also pitch in, ensuring that content from leading digital art publication ImagineFX is represented on Creative Bloq.