Although many people are designing mobile products that are social in nature, few understand what that really means, how it works, or why it's important.
In this series for Creative Bloq, Chris Bank of UXPin (opens in new tab), the UX design app, discusses the importance of social design patterns and details examples from some of the hottest websites and web apps today.
You can see previous posts from UXPin here (opens in new tab). Meanwhile, for more examples of web design patterns (opens in new tab), download UXPin's free e-book, Web UI Design Patterns 2014 (opens in new tab) and their free Web UI kit (opens in new tab).
The problem
The user wants incremental encouragement and a general sense of progress.
The solution
Build gamification into the user's interactions with the website.
Apart from the regular user interactions like listening to a song or posting an update on a social network, many sites encourage users to complete their profile information or interact more frequently with the app. In these cases it makes sense to provide some incentive to the user so that this extra step appeals to them.
Gamification is one of the most popular ways of doing this, and like the Completeness Meter pattern discussed in Guiding visitors to the next step (opens in new tab) can be a great way of increasing user engagement.
Gamification applies the mechanics that hook gamers in order to make the users more engaged on the site. A gamified app is characterized by rewards the user receives as they move through different stages of the 'game'. For example, users of Codecademy (opens in new tab) receive points and badges as they complete different tutorials.
Stackoverflow (opens in new tab) and Quora (opens in new tab) implement the same and provide users with points that can be used to unlock additional features like asking targeted questions or contributing to protected questions.
Words: Chris Bank (opens in new tab)
Chris Bank (opens in new tab) is the growth lead at UXPin (opens in new tab), a UX design app that creates responsive interactive wireframes and prototypes.
