10 ecommerce homepages to watch over Christmas

06. Lowe's

Lowe's homepage

And they say big companies can't differentiate themselves...Home Depot isn't promoting a special credit card savings for their customers... See the different versions here.

07. Aero

Aero homepage

This woman looks way too comfortable in freezing temperatures, but the CTAs are well placed and kudos on the before/after visuals and the navigation by gender. See the different versions here.

08. Hautelook

Hautelook homepage

It's winter? Ok, throw on a winter hat and put some pine in the background, maybe some boots and flannel too, but don't forget about your style. See the different versions here.

09. Sephora

Sephora homepage

Great way to stand out from all the usual holiday websites with editors' picks and just arrived...and each wrapped in a bow! See the different versions here.

10. Bed Bath & Beyond

BBB homepage

Subtle holiday promotion from BBB. They're using the hero section to promote gift ideas and the content is holiday themed, but it blends well with the rest of the site in a non-intrusive way which may or may not be a good thing for sales. See the different versions here.

We're currently tracking homepages across 25+ different brands, and will continue to do so throughout the holiday season. To make sure you never miss an update, see our E-commerce Home Page Seasonal Testing Collection.

Words: Dan Slagen

Like this? Read these!

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of seven full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Abi Le Guilcher, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.