06. Lowe's
And they say big companies can't differentiate themselves...Home Depot isn't promoting a special credit card savings for their customers... See the different versions here.
07. Aero
This woman looks way too comfortable in freezing temperatures, but the CTAs are well placed and kudos on the before/after visuals and the navigation by gender. See the different versions here.
08. Hautelook
It's winter? Ok, throw on a winter hat and put some pine in the background, maybe some boots and flannel too, but don't forget about your style. See the different versions here.
09. Sephora
Great way to stand out from all the usual holiday websites with editors' picks and just arrived...and each wrapped in a bow! See the different versions here.
10. Bed Bath & Beyond
Subtle holiday promotion from BBB. They're using the hero section to promote gift ideas and the content is holiday themed, but it blends well with the rest of the site in a non-intrusive way which may or may not be a good thing for sales. See the different versions here.
We're currently tracking homepages across 25+ different brands, and will continue to do so throughout the holiday season. To make sure you never miss an update, see our E-commerce Home Page Seasonal Testing Collection.
Words: Dan Slagen
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