10 ecommerce homepages to watch over Christmas

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Keep your eye on these ecommerce giants for new trends and opportunities over the holidays.

06. Lowe's

Lowe's homepage

07. Aero

Aero homepage

This woman looks way too comfortable in freezing temperatures, but the CTAs are well placed and kudos on the before/after visuals and the navigation by gender. See the different versions here.

08. Hautelook

Hautelook homepage

It's winter? Ok, throw on a winter hat and put some pine in the background, maybe some boots and flannel too, but don't forget about your style. See the different versions here.

09. Sephora

Sephora homepage

Great way to stand out from all the usual holiday websites with editors' picks and just arrived...and each wrapped in a bow! See the different versions here.

10. Bed Bath & Beyond

BBB homepage

Subtle holiday promotion from BBB. They're using the hero section to promote gift ideas and the content is holiday themed, but it blends well with the rest of the site in a non-intrusive way which may or may not be a good thing for sales. See the different versions here.

We're currently tracking homepages across 25+ different brands, and will continue to do so throughout the holiday season. To make sure you never miss an update, see our E-commerce Home Page Seasonal Testing Collection.

Words: Dan Slagen

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The Creative Bloq team is made up of a group of art and design enthusiasts, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson, Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The ImagineFX magazine team also pitch in, ensuring that content from leading digital art publication ImagineFX is represented on Creative Bloq.