How to create effective brand guidelines

We’ve already explored how to master colour theory, understand shape psychology and choose the right typography for your logo design, as well as how to develop a coherent brand strategy.

But once all is said and done, post-launch you’ll need to hand all of this over to someone to continue rolling out without your direct day-to-day input. This may be the client’s in-house team, another agency working on a different part of the project, or even a designer further down the chain in your own studio.

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Nick Carson
Content strategist and copywriter

Nick is a content strategist and copywriter. He has worked with world-class agencies including Superunion, Wolff Olins and Vault49 on brand storytelling, tone of voice and verbal strategy for global brands such as Virgin, Pepsi and TikTok. Nick launched the Brand Impact Awards in 2013 while editor of Computer Arts, and remains chair of judges. He's written for Creative Bloq on design and branding matters since the site's launch.