Skip to main content

The making of the BBC's explosive new idents

You have to get TV idents (opens in new tab) right. Showcased to millions of viewers, they only get a few seconds to convey their message, so they have to be spot-on. The BBC (opens in new tab) is known for its inventive apporach to idents and these latest offerings for its Asian network more than live up to their reputation.

Design agency KentLyons (opens in new tab) designed the identity and creative campaign for the BBC Asian Network's Summer of Music (opens in new tab). Combining the key elements of summer, music and British Asian culture, the campaign concept centres around vibrantly coloured powders and spices exploding to life on a pounding bass speaker.

From the logo design to the bespoke typeface; the photography to the video - KentLyons did it all. Inspired by decorative floral pattern work and painterly typography from Indian street art (opens in new tab), the idents effortlessly merge together for one gorgeous explosion of colour.

Watch this! Behind the scenes of the idents:

bbc idents

bbc idents

bbc idents

bbc idents

bbc idents

bbc idents

bbc idents

bbc idents

bbc idents

See more examples of KentLyons' brilliant work over on their website (opens in new tab).

Like this? Read these!

What have been your favourite TV idents? Let us know in the comments box below!

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of six full-time members of staff: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, and Staff Writer Amelia Bamsey, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.