The making of the BBC's explosive new idents

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BBC Asian Network's Summer of Music gets an array of explosive colour idents. Take a look behind the scenes...

You have to get TV idents right. Showcased to millions of viewers, they only get a few seconds to convey their message, so they have to be spot-on. The BBC is known for its inventive apporach to idents and these latest offerings for its Asian network more than live up to their reputation.

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