You have to get TV idents (opens in new tab) right. Showcased to millions of viewers, they only get a few seconds to convey their message, so they have to be spot-on. The BBC (opens in new tab) is known for its inventive apporach to idents and these latest offerings for its Asian network more than live up to their reputation.
Design agency KentLyons (opens in new tab) designed the identity and creative campaign for the BBC Asian Network's Summer of Music (opens in new tab). Combining the key elements of summer, music and British Asian culture, the campaign concept centres around vibrantly coloured powders and spices exploding to life on a pounding bass speaker.
From the logo design to the bespoke typeface; the photography to the video - KentLyons did it all. Inspired by decorative floral pattern work and painterly typography from Indian street art (opens in new tab), the idents effortlessly merge together for one gorgeous explosion of colour.
Watch this! Behind the scenes of the idents:
See more examples of KentLyons' brilliant work over on their website (opens in new tab).
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What have been your favourite TV idents? Let us know in the comments box below!