As a seasoned brand strategist with a background in insight, Charlie has worked on a variety of branding and rebranding projects, involving purpose, brand architecture, positioning, naming, visual identity and messaging. He's worked with brands including Microsoft, Gordon's Gin and Peroni. As Head of Brand Strategy at Conran Design Group's London studio, he enjoys getting to the heart of a brand or company – understanding its tensions and contradictions, discovering why it exists and what it really means to people.
