As a Senior Strategist at CBX, Claire blends insight with instinct, using culture and consumer behaviour as her compass to help brands close the gap between what they say, what they mean, and what they do. Her strategic approach has shaped everything from startups to global brands like Snapchat, Anheuser-Busch, and Kimberly-Clark across food and beverage, wellness, e-commerce, tech, and beyond – helping them build distinctive voices, sharper stories, and stronger connections.
