As head of strategy at TBWA/MCR, Hayley leads disruptive brand and communications strategies that drive an unfair advantage for her clients; spanning categories as diverse as theme parks to fine jewellery. All whilst managing a growing team and championing effectiveness across the organisation. Along the way, she has been fortunate to receive the WACL Future Leaders Award, using her training bursary to study Behavioural Economics at the London School of Economics and most recently was selected to participate in the Creative Equal Business Leaders course.
