Helenor is an award-winning researcher in the kids and family insights field. With over 30 years of experience in kids media, Helenor is an authority on kids, authoring one of the first white papers establishing key Gen Alpha behaviours.
Helenor designed and manages Beano Brain's unique ethnographic kids panel which means she has her ear to the ground when it comes to all things new and emerging. Her thorough knowledge means she has unrivalled knowledge about what drives kids and their parents, the rhythm of their lives and what they think is cool (or not).
