With over 20 years of experience in experiential marketing, James has honed his skills at leading global advertising and experiential agencies before co-founding Backlash in 2017. Backlash was established as a response to the burnout often seen in agency life, creating a nurturing environment where creativity can thrive. Our mission at Backlash is to deliver 'Big Agency Thinking, without the Price Tag,' ensuring that the transformative power of experiential marketing is accessible to brands of all sizes, regardless of budget.
