We love this simple but effective branding for Canadian organic food company Blue Goose Pure Food, which practices vertical integration and lives by the philosophy that if you look after your land and animals, they will look after you.
Based around beautiful illustrations of cows, chicken and fish created by LA illustrator Ben Kwok and a traditional blue hue, the logo, packaging case and wrapping work together to give a reassuring sense of quality and reliability.
Alex Williamson is an art and design student in London, who blogs about design, art and illustration. Follow him on Twitter (opens in new tab).
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