Delicious designs for organic food brand

We love this simple but effective branding for Canadian organic food company Blue Goose Pure Food, which practices vertical integration and lives by the philosophy that if you look after your land and animals, they will look after you.

Based around beautiful illustrations of cows, chicken and fish created by LA illustrator Ben Kwok and a traditional blue hue, the logo, packaging case and wrapping work together to give a reassuring sense of quality and reliability.

A great job by graphic designers Flavio Carvalho, Anna Sera Garcia and Oleg Portnoy at the branding agency Sid Lee. The only problem is, we're hungry now!

Words: Alex Williamson

Alex Williamson is an art and design student in London, who blogs about design, art and illustration. Follow him on Twitter.

Like this? Read these!

Have you seen any impressive examples of branding? Let us know in the comment box below!

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.