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Create a new brand

In a market where consumers are continually bombarded by new messages, effectively communicating your meaning can be troublesome. That's where branding comes to the fore, tying together your message across all media.

An excellent example of this can be seen in a recent project by London-based Form, famous for its music-related design work including Girls Aloud album covers and spin-off media. This project involved a new youth dance programme launched by Youth Dance England. Designed in response to the growth in popularity of dancing both inside and outside of schools, the campaign encourages young people to take part in dance performances.

The project is unusual in that the brand was created completely from the ground up - even the name came from the agency. It's rare you'll have this luxury, as many branding exercises have legacy elements that must be incorporated. Consequently, this is a brilliant example of a multi-media branding project developed from conception right through to delivery.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of six full-time members of staff: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, and Staff Writer Amelia Bamsey, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.