Create a new brand
When you design a new project for different media, it's important to maintain consistency through your branding. Dan Grabham explains how design team Form achieves this aim.
In a market where consumers are continually bombarded by new messages, effectively communicating your meaning can be troublesome. That's where branding comes to the fore, tying together your message across all media.
An excellent example of this can be seen in a recent project by London-based Form, famous for its music-related design work including Girls Aloud album covers and spin-off media. This project involved a new youth dance programme launched by Youth Dance England. Designed in response to the growth in popularity of dancing both inside and outside of schools, the campaign encourages young people to take part in dance performances.
The project is unusual in that the brand was created completely from the ground up - even the name came from the agency. It's rare you'll have this luxury, as many branding exercises have legacy elements that must be incorporated. Consequently, this is a brilliant example of a multi-media branding project developed from conception right through to delivery.
Click here to download the support files (44.4MB)
Click here to download the tutorial for free
Get top Black Friday deals sent straight to your inbox: Sign up now!
We curate the best offers on creative kit and give our expert recommendations to save you time this Black Friday. Upgrade your setup for less with Creative Bloq.
Thank you for reading 5 articles this month* Join now for unlimited access
Enjoy your first month for just £1 / $1 / €1
*Read 5 free articles per month without a subscription
Join now for unlimited access
Try first month for just £1 / $1 / €1
The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.