Why designers should give branding back its soul

Graphic designers rarely question the practice or culture of branding. Hardly surprising, since the creation of brand identities and branded communications is what provides so many graphic designers with a living. Designers need clients, and clients want branding. Vast swathes of the public love brands, and we live in a world where everything and everyone from Premiership football clubs to former Big Brother contestants think of themselves as brands.

So, if designers want to have plenty of work, it's probably wise not to look too closely at what branding is, and what its effects are on the profession of design or on the wider culture. However, this unquestioning assimilation of brand culture is inevitably raising questions of its own.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq. 

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