Tolleson (opens in new tab) is the San Francisco studio behind the designs of Adobe's new Creative Cloud products' visual identities - and highly impressive they are too, from Photoshop CC's 'illusion'-themed lettering to InDesign CC's 'orchestral' identifier.
Now they've given us an enlightening peek into their process, with this video going behind the scenes of their Adobe Lightroom 5 shoot.
The Californian creatives headed deep into a coastal redwood grove with a heap of fluorescent tubes and fishing line to build an LED sculpture. Their website explains: "Powered on, letterforms glow in a halo of light - luminescence grounds the installation and defines each initial. The Lightroom 5 sculpture evokes the way light transforms perception and influences our visual experience."
[via DesignWorkLife (opens in new tab)]
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What do you think of the Adobe CC software branding? Tell us in the comments...