Adobe Photoshop Lightroom 5's illuminating branding

Tolleson is the San Francisco studio behind the designs of Adobe's new Creative Cloud products' visual identities - and highly impressive they are too, from Photoshop CC's 'illusion'-themed lettering to InDesign CC's 'orchestral' identifier.

Now they've given us an enlightening peek into their process, with this video going behind the scenes of their Adobe Lightroom 5 shoot.

The Californian creatives headed deep into a coastal redwood grove with a heap of fluorescent tubes and fishing line to build an LED sculpture. Their website explains: "Powered on, letterforms glow in a halo of light - luminescence grounds the installation and defines each initial. The Lightroom 5 sculpture evokes the way light transforms perception and influences our visual experience."

[via DesignWorkLife]

Like this? Read these!

What do you think of the Adobe CC software branding? Tell us in the comments...

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of seven full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Abi Le Guilcher, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.