How Brand Nu created a payment card's identity from scratch

Mintlet is a new pre-paid, multi-currency payment card aimed at travellers. Supporting a range of foreign currencies at launch, the idea is that it could potentially become a replacement for traveller's cheques.

The card will be sold in shops including Boots, Tesco and Morrisons. Users can load money onto it using an app or via Payzone, and if they lose the card they can simply log on and disable it. Mintlet uses the MasterCard system, which is normally associated with credit cards, but essentially this works in the opposite way - the user can only spend the money they've actually put on it.

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