How a top design agency used typography to help beat cancer

When tasked with refreshing the identity for the Australian Cancer Research Foundation, agency Re: Sydney merged a meaningful typographic approach with an equally powerful tone of voice. Award-winning designer Alex Creamer walks through the brief…

The Australian Cancer Research Foundation (ACRF) receives no government funding and relies solely on private donations. In 2014, ACRF was facing some challenges as far as getting donations.

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