Reinvent a destination brand identity in 10 steps

When development joint venture iCity pitched to recycle the former media centres used during the London 2012 Games, it needed to present a credible brand, marketing vision and an identity. Poke founding partner Tom Hostler explains the design brief…

Poke and dn&co were partnered by the client in 2013, because iCity wanted a progressive approach to destination branding – but also the local expertise of a Shoreditch-based digital company.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.