Russian agency branding is a tale of two halves

By Creative Bloq Staff
published

Check out this beautiful yin-yang inspired identity for Agency One created by designer Vova Lifanov.

agency one rebrand

The rebrand was inspired by the concept of ying and yang

To conjure up a new identity for some of the industry's top brands (opens in new tab) can be a daunting task. It has to be eye-catching and unique whilst still maintaining a recognisable asthetic to enable it to be a success.

Working under the moniker Bedlam Design, Moscow-based designer Vova Lifanov (opens in new tab) created this yin/yang-inspired identity for Russian company Agency One.

"This idea of dividing the letter ‘a’ just came to me," Lifanov recalls. "Things then developed from there. I presented six concepts and Agency One chose this one." Proof indeed that the simplest ideas are often the best.

You can see more of his inspirational work over on the Vova Lifanov (opens in new tab) website.

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Creative Bloq Staff

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of six full-time members of staff: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, and Staff Writer Amelia Bamsey, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq. 

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