Russian agency branding is a tale of two halves

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Check out this beautiful yin-yang inspired identity for Agency One created by designer Vova Lifanov.

agency one rebrand

The rebrand was inspired by the concept of ying and yang

To conjure up a new identity for some of the industry's top brands can be a daunting task. It has to be eye-catching and unique whilst still maintaining a recognisable asthetic to enable it to be a success.

Working under the moniker Bedlam Design, Moscow-based designer Vova Lifanov created this yin/yang-inspired identity for Russian company Agency One.

"This idea of dividing the letter ‘a’ just came to me," Lifanov recalls. "Things then developed from there. I presented six concepts and Agency One chose this one." Proof indeed that the simplest ideas are often the best.

You can see more of his inspirational work over on the Vova Lifanov website.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began over a decade ago. The current website team consists of five people: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, and Staff Writer Amelia Bamsey. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq. 

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