To conjure up a new identity for some of the industry's top brands (opens in new tab) can be a daunting task. It has to be eye-catching and unique whilst still maintaining a recognisable asthetic to enable it to be a success.
Working under the moniker Bedlam Design, Moscow-based designer Vova Lifanov (opens in new tab) created this yin/yang-inspired identity for Russian company Agency One.
"This idea of dividing the letter ‘a’ just came to me," Lifanov recalls. "Things then developed from there. I presented six concepts and Agency One chose this one." Proof indeed that the simplest ideas are often the best.
You can see more of his inspirational work over on the Vova Lifanov (opens in new tab) website.
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