An ident for a sports channel must accomplish a lot of things in a short amount of time: enthrall the viewer, showcase the attitudes and passion of the sport, and avoid all the obvious cliches of the genre. This animated sequence for Argentinian sports channel TyC Sports, created by Martin Ferdkin, manages to encompass all these things and more.
Ident for sports channel is strangely moving
Thank you for reading 5 articles this month* Join now for unlimited access
Enjoy your first month for just £1 / $1 / €1
*Read 5 free articles per month without a subscription
Join now for unlimited access
Try first month for just £1 / $1 / €1