Inspired branding for new fashion label

fashion label branding

Does this minimal, stripped-back approach work?

Launching an entirely new label is a daunting task. From the logo design (opens in new tab) to the typography (opens in new tab) to the colour scheme (opens in new tab), getting everything right is hugely important.

This branding for new fashion label Favour strips everything back to basics. Using a minimal colour scheme and simple typography, they let the logo design speak for itself.

Designed by German based studio Woodlake Design (opens in new tab), Favour is a modern casual wear brand aimed at women in their thirties. Another great example of the 'less is more' principle being applied intelligently and effectively.

fashion label branding

fashion label branding

fashion label branding

fashion label branding

fashion label branding

fashion label branding

fashion label branding

fashion label branding

fashion label branding

fashion label branding

See more inspiring branding over on Woodlake Design (opens in new tab).

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What do you make of this branding? Let us know in the comments box below!

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of six full-time members of staff: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, and Staff Writer Amelia Bamsey, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.