Skip to main content

Inspired branding for new fashion label

fashion label branding

Does this minimal, stripped-back approach work?

Launching an entirely new label is a daunting task. From the logo design (opens in new tab) to the typography (opens in new tab) to the colour scheme (opens in new tab), getting everything right is hugely important.

This branding for new fashion label Favour strips everything back to basics. Using a minimal colour scheme and simple typography, they let the logo design speak for itself.

Designed by German based studio Woodlake Design (opens in new tab), Favour is a modern casual wear brand aimed at women in their thirties. Another great example of the 'less is more' principle being applied intelligently and effectively.

fashion label branding

fashion label branding

fashion label branding

fashion label branding

fashion label branding

fashion label branding

fashion label branding

fashion label branding

fashion label branding

fashion label branding

See more inspiring branding over on Woodlake Design (opens in new tab).

Like this? Read these!

What do you make of this branding? Let us know in the comments box below!

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began over a decade ago. The current website team consists of five people: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, and Staff Writer Amelia Bamsey. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.