Launching an entirely new label is a daunting task. From the logo design (opens in new tab) to the typography (opens in new tab) to the colour scheme (opens in new tab), getting everything right is hugely important.
This branding for new fashion label Favour strips everything back to basics. Using a minimal colour scheme and simple typography, they let the logo design speak for itself.
Designed by German based studio Woodlake Design (opens in new tab), Favour is a modern casual wear brand aimed at women in their thirties. Another great example of the 'less is more' principle being applied intelligently and effectively.
See more inspiring branding over on Woodlake Design (opens in new tab).
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What do you make of this branding? Let us know in the comments box below!