There's something missing from Absolut Vodka's new logo design

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Absolut Vodka have decided to drop a few things for their new logo design. Do you like their new look?

absolut vodka logo

The new Absolut Vodka logo goes for a new minimal look

Some of the best logos ever created in the world are also some of the most minimal. Ridding themselves of any frills or fuss, the designs remain instantly recognisable. Absolute Vodka have decided to go down the same route by redesigning their logo for a more minimal look.

absolut vodka logo

The old Absolut Vodka logo came with a lot more text

"By removing 'Country of Sweden', and 'Vodka', we’re putting the focus on the most important part of the brand - Absolut. The word itself not only means the perfect, the complete, and the ultimate, but it also means the open-ended, infinite and indefinite."

[via The Spirits Business]

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What do you think of Absolut Vodka's new look? Let us know in the comments box below!

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