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Bold colours and inspiring papercraft make TV promo shine

Australian arts and entertainment channel Studio TV wanted to launch a marketing campaign and competition to find four creative individuals to collaborate with on the channel's new brand spots. The spot promoting the competition obviously had to be creative and inspirational in itself, so the channel asked Berlin based studio Dittmar (opens in new tab) and Aussie agency The Loop (opens in new tab) to create something truly special.

The campaign needed to be flexible across all mediums as well as reflect the diverse and multi-faceted nature of the channel. Working around the central idea of putting on your thinking cap, the agencies came up with a brilliant spot that meets the brief and more.

The result is a striking array of beautiful papercraft, bold colours and an impeccably playful tone. The integration of typography by Hoefler & Frere-Jones (opens in new tab) and Joe Prince (opens in new tab) makes the project a real inspiration.

thinking cap

thinking cap

thinking cap

thinking cap

thinking cap

See more of Dittmar's work over on their website (opens in new tab).

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of six full-time members of staff: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, and Staff Writer Amelia Bamsey, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.