Visual identity for Ikea is a vivid delight

Ikea visual identity

This new visual identity is designed to show IKEAs playful side

There are rules to successful branding with iconic brands using a mix of logo design, typography and colour to showcase the ethos and attitudes of the company. Norwich based design student Joe Ling was tasked with recreating the visual identity of an iconic brand, choosing Swedish furniture giant IKEA.

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Sammy Maine

Sammy Maine was a founding member of the Creative Bloq team way back in the early 2010s, working as a Commissioning Editor. Her interests cover graphic design in music and film, illustration and animation. Since departing, Sammy has written for The Guardian, VICE, The Independent & Metro, and currently co-edits the quarterly music journal Gold Flake Paint.