Developing an understanding of how to construct a successful character design, and bringing it together the components required to execute it commercially, are hard-won skills. But with this expertise comes a wealth of opportunity for those with the passion, drive and imagination to pursue it.
"The goal of a character designer is to make the main characters as appealing as possible in as simple a way as possible," says Adventure Time lead designer Andy Ristaino.
A cartoon about the last human boy, Finn, and a shape-changing dog named Jake, Adventure Time follows their journey in a post-apocalyptic world called Ooo. "I think that challenge is what attracted me to character design," he adds.
Originally created for a younger audience, Adventure Time has grown and matured into a cultural phenomenon that appeals to adults and children alike.
"The show has continuity and the actions and decisions the characters make have lasting repercussions," says Ristaino, who started working on the cartoon in 2010.
Taking inspiration from nature and his surroundings, Ristaino says mastering character design is a process that can't be rushed.
To become truly great at crafting character, illustrators need to invest the time in developing their own visual language at the most basic level – by drawing every day.
If you're building a family of characters, it can help to create a set of rules that define their graphical elements, before then experimenting with size and proportion.
And try to think in three dimensions. Draw a character and consider how it would look from the side, back and front – not just flat on the screen.
For budding character designers, Ristaino has three key tips:
- Experiment with shape and form
- Take the time to let your mind wonder
- Keep drawing
"It takes time, practice, effort and a lot of exploration," he continues. "But if you keep digging you'll eventually find a place that's totally your own."
This full version of this article first appeared inside issue 241 - a character design special (opens in new tab) - of Computer Arts, the world's best-selling creative design magazine. Get up to 55 per cent off a subscription to CA here (opens in new tab).
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