It's no secret that Internet Explorer (opens in new tab) has a less than favourable reputation with certain members of the web community, so it's not surprising that they've decided to come up with a few unique marketing tactics to bring them back into the spotlight. But no one was expecting this...
Microsoft Singapore (opens in new tab) has rebranded the well-known web browser in the form of a magical girl drawn in the Japanese fantasy anime style. She's called Inori Aizawa and she changes into a costume that gives her superpowers to defeat viruses.
"When I was younger, I used to be a clumsy, slow and awkward girl," the character says. "However, just like the story of ugly duckling, people told me that I have really matured and changed over the years. I feel confident in my abilities now, and I'm eager to show you what I can do."
Whether this will improve Internet Explorer's reputation is still yet to be seen but one thing's for sure - we've certainly never seen anything like it! Head over to Aizawa's Facebook page (opens in new tab) to find out more.
[via Design Taxi (opens in new tab)]
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What do you think of this Internet Explorer creation? Let us know in the comments box below!