The art of minimalism from Arena to Apple

In 1986 the graphic designer Neville Brody became art director of the newly launched magazine Arena. According to Brody, the publication was aimed at "readers who had grown out of The Face", the magazine with which he had been associated in the early 1980s.

The Face was known for freshly designed, experimental typefaces and dynamic layouts, and the first issues of Arena were "very much in [that] mould". But then Brody decided to try something new. Looking afresh at Arena, he suggested "that some of the hysteria should be taken out of the contemporary design by adopting a very straightforward, informational approach, using Helvetica for headlines." In effect, Brody went minimal.

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