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Designing the Soho Gothic font.

How-to
By published

Monotype designer Sebastian Lester explains the thinking behind Soho Gothic, a typeface intended to perform as well being the backbone of a global brand as it would in an edgy fashion magazine.

The Soho typeface project has been a huge personal undertaking: 54 fonts; over 3,500 hours of work over four years; and 43,924 individual characters. That's obviously a lot of thinking, planning, drawing, spacing, kerning and Python coding.

At times, I thought I'd never finish and really wondered what on earth possessed me to start a project like this in the first place. It's a major commitment by any standard, especially given that it was developed entirely outside of work hours.

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The Creative Bloq team is made up of a group of art and design enthusiasts, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson, Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The ImagineFX magazine team also pitch in, ensuring that content from leading digital art publication ImagineFX is represented on Creative Bloq.