How great craft makes a difference in design

It was a great privilege to be foreman of the Crafts for Advertising jury at the D&AD Awards this year. We spent days in the vast beauty of London's Olympia, fuelled by cups of coffee and bacon sandwiches, sifting through the huge amounts of entries; the good, the bad and, in some cases, the ugly.

A select number of pieces shone out like beacons, exquisite in their crafting, making us exclaim D&AD's very own mantra: "I wish I'd done that". Many of the best were in the digital categories, which surprised me. It really shouldn't have, but coming from a background of 'traditional' crafts, I was expecting to see a plethora of typography, intricate printing techniques and experimental illustration.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.