The language of fonts

Selecting the right typeface for a particular project can sometimes appear nigh on impossible. With more fonts available more readily than at any other time in history, it's easy to become overwhelmed and throw variations at the project until one sticks.

That approach, in fact, can sometimes work well, but it's time-consuming and costly. Therefore, understanding the subtle messages certain fonts convey is vital. For some, it's obvious: the associations that classic fonts such as Courier and Gill Sans conjure up, for example, are amazingly strong.

But every font has a subtle effect on the viewer and, while recognising these becomes easier with experience, it's always useful to look at real-world case studies. Veteran designer Andrew Altmann of Why Not Associates explains some of the reasoning behind the agency's choice of fonts.

Click here to download the tutorial for free

Check out this fantastic selection of free fonts

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.