The language of fonts

How to
By published

The choice of font can do as much to convey the message of a logo or title as the words themselves. Ed Ricketts spoke to Andrew Altmann about the thinking behind some recent type creations.

Selecting the right typeface for a particular project can sometimes appear nigh on impossible. With more fonts available more readily than at any other time in history, it's easy to become overwhelmed and throw variations at the project until one sticks.

That approach, in fact, can sometimes work well, but it's time-consuming and costly. Therefore, understanding the subtle messages certain fonts convey is vital. For some, it's obvious: the associations that classic fonts such as Courier and Gill Sans conjure up, for example, are amazingly strong.

Creative Bloq Staff
Creative Bloq Staff
All things Creative Bloq

The Creative Bloq team is made up of a group of art and design enthusiasts, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson, Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The ImagineFX magazine team also pitch in, ensuring that content from leading digital art publication ImagineFX is represented on Creative Bloq.