Micro trends: Typographic influences

We’re not interested in trends for their own sake. For many designers, the very word ‘trend’ is something of a taboo, conjuring up images of blind imitation of whatever’s hot at any given time, rather than encouraging genuine innovation and independent creative thought.

Rest assured, you won’t find any of that here. Rather than looking at seasonal, fleeting trends, FranklinTill focuses on longer-lasting movements that have genuine impact on creative professionals.

“Here, we aim to provide a visual essay of the emerging aesthetic directions within typography,” explains FranklinTill’s co-founder Caroline Till. The agency is continually scouring magazines, blogs, websites and exhibitions to stay abreast of new developments and stylist movements. “We also contact designers and agencies direct, to seek out work that feels not necessarily new, but ‘fresh’ and relevant,” she goes on.

“We believe that trend forecasting is essentially mapping correlations and patterns. This is our starting point – to observe and analyse correlation, and then start to question why a particular pattern is emerging. As usual, our main aim throughout these pages is to celebrate the key designers and studios that are responsible for driving these nascent typographic movements.”

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.