Apple Store workers 'concerned' about the company recording in-store conversations

Apple Store employees
(Image credit: Apple)

Would you allow Apple to listen to your conversations? No, I'm not about to start espousing theories about your phone secretly recording you (but seriously, how did Google ads know I needed a new car battery?). But according to new reports, Apple is experimenting with using AI to record and summarise your Genius Bar appointments.

According to everybody's favourite Apple leaker Mark Gurman, a new pilot scheme titled 'Live Notes' is being pitched a time-saving tool for Apple Store employees, with a transcription of the chat being stored in the repair record.

Photograph of Apple store location

Staff "worry that recordings could eventually be used to coach workers or factor into performance reviews." (Image credit: Apple)

Both the customer and the employee will apparently have to opt-in to the scheme. But despite this, Gurman says the plan has "sparked concern" among Apple Store retail staff, who "worry that recordings could eventually be used to coach workers or factor into performance reviews." But Apple has indicated that the recordings themselves "won’t be saved and managers don’t receive the transcripts".

Latest Videos From

A screenshot of a Reddit thread by an Apple Store employee saying Live Notes has been implemented in their store

(Image credit: Future)

Still, it's easy to see why the concept is causing concern, as an AI tool that could possibly, potentially, just maybe, one day be used for surveillance purposes.

A Reddit page for Apple Store employees reveals something of the sentiment among staff. "If this is used to protect our team members against “he said she said”. Great. If this is used to coach team members, then no I hate it," one employee comments. Another adds, "I won’t change how I do anything, if they fire me for it, fantastic."

TOPICS
Daniel John
Design Editor

Daniel John is Design Editor at Creative Bloq. He reports on the worlds of design, branding and lifestyle tech, and has covered several industry events including Milan Design Week, OFFF Barcelona and Adobe Max in Los Angeles. He has interviewed leaders and designers at brands including Apple, Microsoft and Adobe. Daniel's debut book of short stories and poems was published in 2018, and his comedy newsletter is a Substack Bestseller.

You must confirm your public display name before commenting

Please logout and then login again, you will then be prompted to enter your display name.