8 design industry trends for 2018

We all like to think we’re immune to trends. And it’s certainly true that we shouldn’t follow them blindly. By and large, clients are looking for original and inventive solutions, not me-too copyists.

But neither can design agencies exist in a bubble. Much as we’d like to ignore the maelstrom of social, political, technological and economic change swirling around us, we need to constantly understand and adjust our offerings to it. In the evolution of a business, just as in biological evolution, in the long term it’s very much a case of adapt and die.

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Tom May

Tom May is an award-winning journalist and editor specialising in design, photography and technology. Author of the Amazon #1 bestseller Great TED Talks: Creativity, published by Pavilion Books, Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine. Today, he is a regular contributor to Creative Bloq and its sister sites Digital Camera World, T3.com and Tech Radar. He also writes for Creative Boom and works on content marketing projects.