Adobe MAX Creativity Tour London was packed with inspiring stories, jaw-dropping demos and fascinating creative insights. And if you missed out on the main event, you can catch up on all the talks from the comfort of your own home (or desk) right here. It's ideal for a shot of inspiration and motivation in these dingy winter days. Whether you're a designer, illustrator, blogger, photographer or budding student creative, there's something here for you.
The evening kicked off with a fascinating and useful insight into the tools you're almost certainly using to bring your projects to life: Adobe Creative Cloud. There have been several headline-grabbing updates to flagship tools, as well as exciting additions to the CC family, but you might not be quite clued up on all the changes.
Principal Creative Cloud evangelist Rufus Deuchler offered a speedy tour of the most exciting updates, from the Sensei-powered brushes in new art app Adobe Fresco, to XD's powerful new co-editing capabilities, to Photoshop's downright amazing Object Selection tool. Get up to speed below.
The second talk shone a light on the incredible showcase of talent that was the McDonald's 2019 Christmas advert. Designers from Leo Burnett and Passion Animation Studios took to the stage to reveal how they came up with a concept that would capture the nation's hearts, and share how they brought it all to life. Catch up on their presentation below.
Rounding off the evening in style, Jamal Edwards MBE joined Adobe's Claire Darley on stage to chat about how he made the journey from getting his first camera aged 15 to curating stages at Wireless and recording interviews at 10 Downing Street. It makes for incredibly inspiring viewing – it's worth tuning in to hear the section on Edwards' hilariously cheeky guerilla marketing tactics alone [2 mins 50].
For more insight and inspiration, plus information on those Adobe Creative Cloud updates, head to the Adobe website (opens in new tab).
Adobe MAX is heading to Europe
There's more exciting news for designers who can't make it across the pond for Adobe's annual US bash – in 2020, MAX will be coming to Europe for the first time!
Adobe MAX Europe will take place 15-16 June 2020 at the Feira Internacional in Lisbon, Portugal. The festival will bring together the world’s biggest brands and most inspiring minds to celebrate Adobe’s vision of ‘Creativity for All’ – as well as, of course, revealing the latest innovations coming to Creative Cloud.
To register, head to the Adobe MAX Europe site (opens in new tab). Don't hang about though – there's a special launch discount that means if you pick up your ticket before the end of February, you'll pay less than half price!
