9 brands that are viewed differently in different countries

brand logos
(Image credit: KFC, Volvo, 7-Eleven, The North Face, Nestlé, Stella Artois, Strongbow, Pabst Blue Ribbon, Disney)

For one reason or another, some brands are perceived differently in different countries. Perhaps a company is wildly popular in one country as a premium brand, but is seen as unremarkable in another, for example. This might be down to cultural quirks, clever advertising, or how the brand fits into the market. 

Of course, there are some huge iconic brands, like McDonald’s and Coca-Cola, where marketing and brand perception don’t really differ to a huge extent, but this isn’t the case for most brands.

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Adam England

Adam is a freelance journalist covering culture and lifestyle, with over five years’ of experience and a Master’s degree in Magazine Journalism from Cardiff University. He’s previously written for publications including The Guardian, The Independent, Vice and Dazed, and was Senior Editor at DogTime.com from 2022 to 2023. When he’s not writing, he’s probably drinking coffee, listening to live music, or tinkering with his Apple devices.